Responsible Party is a pan-European campaign to raise awareness among students about responsible drinking and contribute to the reduction of excessive and inappropriate consumption of alcohol among youth. Since 2010, Pernod Ricard and ESN have together been organising Responsible Parties during which “ambassador” students raise awareness amongst their peers of the importance of drinking responsibly. Awareness has been raised among 330,000 students since the programme was launched. The ambassadors deliver positive messages about drinking alcohol responsibly and hand out information during student parties.

It's about smart and simple tips helping you and your friends to really enjoy the party: making the night last longer while staying in good shape, avoiding excessive drinking and its dangerous consequences, situations you would regret.


  • Raise awareness among students about the health effects of alcohol consumption.
  • Contribute to the reduction of binge drinking and promote responsible drinking among students.

Social Media

Facebook page: https://www.facebook.com/ResponsibleParty/